SMALL BUSINESS
Many business people on the Web are obsessed with links. Actually, most of them are. And it makes sense. It's well known that one of the most important things you can do to help your site rank is to build links to it. But that doesn't mean you need to engage in outlandish linkbaiting attempts, beg for them or even go the route of trying to buy them. As a small business owner, there are lots of easy way to attract links that don't require such exertion or impressive feats.
Use your internal links: Start here. Internal links are the links on your site that point to other pages on your site. Naturally, you have much greater control over these than you will with a link that doesn't appear on your own site. So use them as much as possible. That means being smart about your internal navigation, the structure of your site, your alt text and how you link within blog posts. You want to make sure you're linking with the appropriate anchor text to help give yourself a small boost. Linking smartly on your own site can really have a high impact.
Find unlinked mentions: There are probably lots of times when customers and local organizations / media outlets mention your company but, for whatever reason, forgot to add the link back to your Web site. Contact them and ask for it! Often, these sources meant to link and either forgot or were pressed for time. By contacting them, you help remind them of their error and pick up some low hanging fruit.
Happy customers: Folks who are happy with your services will very often be willing to talk about you or link to you on their own site or blog if they have one. While, not every one of your customers will be Web savvy enough to be blogging, some of them will and they'll take you up on the offer. You just need to remind me.
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