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Writing search engine friendly content helps your potential customers find you through a search engine. Most search engines use software "spiders" to comb the Web for the most relevant sites, and one way they determine a site's value is by its written content. The spiders are searching the content for keywords or the words that people type in to the search engines that relate to a particular topic. The good news is that spiders, like your site visitors, are attracted to short, easy-to-understand text that is relevant to what you are selling. By organizing the relevant information about your site - the page titles, descriptions, etc. - You'll make it easier for search engines to find and rank you appropriately.

 

Your site's title, which appears at the top of the browser window, is the first piece of text users - and spiders - will read. Search engines use title tags to get information about your site and help determine rank in search results pages. Your home page title should be short and include your business name and its function, if it's not clear from the name alone. For example, if you sell watches, the title of your home page could be "Smith's Online Watch Store." Giving each page a unique, descriptive title will help searchers find what they are looking for. For example, if you sell shoes and your web site has a page that lists only basketball shoes, a good title for that page might be "Basketball Shoes for All Sizes." That particular page, instead of your home page, would also be listed on the results page, so users can go directly there from their search.

 

Your site's meta tags are similar to the title tags, but are not displayed at the top of a browser's window. These tags explain the web page's content and store keywords for search engines, which helps in the ranking process. Also, the text in the meta tags will be used as the descriptor on a search engine's results page, just below the link to your site. For example, if the title of your site is "Smith's Online Watch Store," your meta tags could read, "Buy casual, dress, and athletic watches." This would appear on the search engine's results pages as.

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